Friday, 25 September 2015

RTA 103: What's Your Type?

So, what is my type? Not guy (that list is too extensive to say actually), but typography. 

This week we learned about typography, which was really interesting because as a book blogger, typeface is really important to me (personally). I just feel that typography really does bring a book cover together. For this weeks post, I was asked to find 3 examples of typography, and explain how it's affective towards its target audience. Below are some examples of typography that I enjoy. 

This first one is the album cover for Marina and the Diamonds third studio album, Froot. While I am not sure of the font used on her album covers, the use of  the "hand drawn" and bold fonts are affective. The boldness is affective, as it really goes with the funky, seventies pop glam vibe of the album. It really shows the new direction she's going for in her music, as all the album covers use very feminine and cursive font that followed her body's positioning. The use of the "hand drawn" font for her name (Marina and the Diamonds) is affective towards her audience because despite the fact that everything is bold (from the font of the album to the colouring), it's still very feminine- in fact, the use of this font for her name is consistent throughout all her albums.


The next one is the Gentleman's Collection DVD cover of Carry Grant and Grace Kelly's To Catch a Thief. The font used here is serif typeface (probably Bell or Baskerville) and is used consistently throughout the DVD cover. It reinforces its elegant, timeless and clean cut feel of 1950s aesthetic. The third and final one is a book cover of Claudia Gray's YA dystopian novel, A Thousand Pieces of You. Unlike the serif typeface in To Catch a Thief, the one used in the book cover is sans-serif, probably Helvetica or GE Inspira. However, the font used on the cover is very clean cut (like the DVD cover), not to enforce timelessness and elegance, but to keep our eyes attracted to the art behind the words. The entire story revolves around the imagery of the dystopian London and Moscow, and we can see with the font that the title isn't to be too harsh.


After this lecture, I have learned enough to keep an eye out for the typefaces used on ads, book covers, albums etc. It's really opened up my eyes to a new world, and made me realize how important it is when drawing an audience. For me personally, the font used and how it was placed on book covers attracted me to buy books, but our recent lecture has shown me that there's more behind the placement of fonts that goes to making something presentable.

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